May 6

Keep the Caffeine and the Conversations Flowing

On the contact page of the Armstrong McGuire website, we say that many of our best client engagements start with a simple conversation. Many of these happen at local coffee shops and I'm a sucker for picking up the tab. Over the years, my expenditures on cups of coffee (or Diet Coke if you know quality caffeine when you taste it) rivals the amount spent on other marketing and business development activities.

Bert Armstrong
Apr 1

Make "It" Worth Your Donor's Time

My family took a trip to Washington, DC this past weekend to attend a wonderful performance of "Bye Bye Birdie" at my niece's high school (shout out to Jill Ford for her outstanding portrayal of Rosie). It was a special evening and worth the hours hours of stop and go traffic to DC and back.

Bert Armstrong
Feb 25

Do We Really Care About Our Donors?

I admit it! I am not a big fan of the season of award shows celebrating great movies, television shows, and music. When they roll out the red carpet, I grab my remote control and find something – anything – else to watch.

Bert Armstrong
Dec 2

The Lesson of the Gift Card

The season of gift giving is upon us. Presents are being wrapped and finding their places under Christmas trees all over the world. The pretty wrapping paper and ribbons cover boxes big and small that hold untold treasures, toys and gadgets just waiting to be opened and enjoyed by those special people in our lives.

Bert Armstrong

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