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Donor retention is critical. You know it. You have heard the Armstrong McGuire team talk about it for years.
Our family recently returned from our annual escape to Lake Gaston. Waterskiing, wake surfing, paddle boarding, swimming, diving, and just plain floating are the primary activities of choice for our crew most days.An obligatory fishing line is generally cast a time or two most years, but this year our son Carson decided that he was going to catch some fish. Earlier in the pandemic he read Jeremy Wade’s How to Think Like a Fish. Santa brought him a fancy fishing pool and tackle box. Before our trip he visited the Bass Pro Shop to hunt for special lures. He was ready.
Would you call yourself a risk taker? An adventurer? Would you describe your nonprofit as adventurous and determined? As the world opens up to the vaccinated, many of you are making vacation plans. You are ready for new adventures, to travel, to spend time with loved ones you have not been able to see in person. Maybe you want to try ziplining or hang gliding or another bold and adventurous activity? Maybe your mind is saying “go for it” and you want to take in all that life offers. Do you feel the same way about your nonprofit?
Last week the Fundraising Effectiveness Project (FEP), a partnership of the Association for Fundraising Professionals, #Giving Tuesday, and some donor software companies, released its Q4 2020 and full-year 2020 fundraising report. Since 2005, FEP has analyzed over 176 million donation transactions from more than 20,000 participating nonprofits, so it is one of the most comprehensive and accurate takes on the current state of fundraising and year-to-year giving trends.
Whether you’re ready to expand your organizational capacity and move forward with purpose, or just want to talk shop, we’d love to connect.
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