Feb 11

Instantly Improve Your Outreach Through Empathy

I’ve been having trouble sleeping lately (sigh) so I’ve taken to doing a meditation before bed. Recently, one of the meditations had me imagine what the world would be like if we all had a sign around our necks that detailed our burdens. You’d see neighbors with “cancer treatment”; “my cat passed away”; or “miscarriage” around their necks. We’d all carry “pandemic” in addition to our other troubles.

Jan 28

Hope

Our team had a chance to talk with nonprofit executive, development, and marketing leaders last week. We discussed lessons learned in 2020—especially thinking about what seemingly temporary changes might in fact become permanent such as remote working and virtual meetings.

Shannon Williams
Jan 14

Lessons from a Strange Year

Well, this year has definitely started with a bang!Prior to the events of last week, 2021 was our promise of a respite from the calamity of 2020. During the last weeks of the year, I tried to take advantage of the holiday downtime to wrap up some projects – both personal and professional – and set myself up to be ahead in the new year. So why is it I went to bed December 31st feeling great, but when January 4th rolled around I felt like I was already two weeks behind in everything?

Staci Barfield
Dec 17

Never Let a Good Crisis Go To Waste

One of my favorite movies is Forrest Gump, and one of my favorite parts of the movie is when Forrest returns from the war in Vietnam and buys a shrimp boat business, naming it Bubba Gump Shrimp. With no shrimping experience and an over-abundance of competition, Forrest has limited success. That is, until Hurricane Carmen hits the Gulf Coast. The storm decimates the shrimping industry in the area. Forrest Gump’s boat Jenny was at sea at the time of the hurricane. It suffered damage from the storm but was not destroyed by being blown on land like other boats. Forrest's business prospered after the hurricane, leading to an abundance of shrimp while also eliminating much of the competition. He turned his profits into multimillion dollar investments and fame within the financial world.

Bert Armstrong

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