The season of gift giving is upon us. Presents are being wrapped and finding their places under Christmas trees all over the world. The pretty wrapping paper and ribbons cover boxes big and small that hold untold treasures, toys and gadgets just waiting to be opened and enjoyed by those special people in our lives.
I secured my first annual fund challenge gift in 1994. The very generous donor and his wife, agreed to match every new and increased gift to our campaign up to $25,000. It worked brilliantly, and we far exceeded the challenge. It set our campaign onto a path of significant growth for years to come. By all accounts, it was a success.
When I first started my fundraising career, I was given a laminated card the size of a business card and on it was listed all of the questions a prospective donor should be asked in a cultivation meeting. It was very handy and fit right in my wallet.
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