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Think back to when you moved to your current location. When you first moved in, maybe you met a few neighbors and then eventually began to meet more neighbors. And after a few years you know most of your neighbors (or at least what kind of car they drive, how many children they have, and who mows their lawn at 7 a.m.). You have now built a pipeline of neighbors that hopefully you can call on in an emergency, chat with as you arrive home or leave for the day and, if you are lucky, socialize with throughout the year.
I have the pleasure have helping board members, staff leaders, and campaign volunteers hone their fundraising skills on a regular basis. Recently, I was reminded by a volunteer of one of the most important lessons: We have two ears and one mouth.
A solid resource development program has many components, including a development plan that outlines goals, strategies to achieve them, and tactics, methods, metrics, and accountabilities to operationalize the strategies. Generally, the development plan identifies campaigns, fundraising events, grant possibilities, and approaches to access other funding sources.
Engaging prospective and current donors consistently throughout the year should be part of your annual development planning. There are so many ways that a nonprofit or institution of higher education can engage donors.
Whether you’re ready to expand your organizational capacity and move forward with purpose, or just want to talk shop, we’d love to connect.
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