© 2022 Armstrong McGuire & Associates. All rights reserved.
Engaging prospective and current donors consistently throughout the year should be part of your annual development planning. There are so many ways that a nonprofit or institution of higher education can engage donors.
Remember the movie Field of Dreams and the famous line “If you build it, they will come”? The movie is about Iowa farmer Ray Kinsella (Kevin Costner) who hears a voice in his cornfield telling him, "If you build it, they will come." He interprets this message as an instruction to build a baseball field on his farm. You could say that nonprofits hear the voices of those in need encouraging them to build a new or bigger community resource like a food pantry, church, shelter, health center, affordable housing, or veterans center.
I am definitely a planner. I’m the friend that schedules the get-together, makes the restaurant reservation, figures out where to park, reviews the menu prior, and then looks forward to the outing – and, of course, sends text reminders prior. My family gives me a hard time when I book my flight to visit six months ahead of time. My hometown has a small airport and there are plenty of flights. My brothers say, “Six months? That’s cutting it close. We’ll try and move our schedules around for your visit.”
When planning for a capital campaign many nonprofits ponder whether it is necessary to recruit a Campaign Cabinet.
Whether you’re ready to expand your organizational capacity and move forward with purpose, or just want to talk shop, we’d love to connect.
Get In Touch